The brand personality is reflected in its name — a vivid provocation, borderline aesthetics.
One of the main ideas of the project is to share happiness, a feeling of warmth and comfort, that are affordable to everyone anytime and can be felt by biting off the melting texture of a cookie.
The brand style is based on a game of linking images. Visual identity manifests classic modernism and daredevil italic fonts. Thin graphic lines is a metaphor for hair taken as a style-forming element.