mellow
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Identity for the Mellow Cookies project, a mouth warming cookies that has something for everyone.
One of the main ideas of the project is to share happiness, a feeling of warmth and comfort, that are affordable to everyone anytime and can be felt by biting off the melting texture of a cookie.
The mascot we designed looks like it's made of dough, but still can't resist biting off a piece of Mellow, even in the logo. He fits into the picture, telling stories through his naive emotions.
The biscuit line consists of 4 flavors collected in a premium magnetic package. Motivational and life-affirming inscriptions accompany the acquaintance with Mellow cookies all the way and charge with positive and warmth.