Visual identity for the new brand of accessories and tableware for coffee enthusiasts.
A dynamic logo makes it possible to reflect the main activities of the company through the integration of the main product line of the brand into the writing of the logo itself. The flirtatious dots of the letter «U» are partially integrated into the graphics and become a recognizable element of the brand.
One of the main ideas of the project is to share happiness, a feeling of warmth and comfort, that are affordable to everyone anytime and can be felt by biting off the melting texture of a cookie.